CLEVELAND – February 28, 2008 – Braden Sutphin Ink Company has launched EcoSmart, a certification program that gives printers, print buyers and end users the ability to easily identify and understand the attributes of Braden Sutphin's environmentally friendly ink products. The EcoSmart certification program is an extension of Braden Sutphin's growing line of environmentally safe ink products, designed in response to the needs of printers, print buyers and end users for environmentally friendly products.

"Braden Sutphin has produced environmentally friendly ink options for more than two decades," said Ray Loomis, Braden Sutphin national sales manager. "However, the lack of industry or other relevant U.S. environmental commercial ink standards ultimately drove us to develop our own guidelines. We want to help customers, print buyers and end users be more environmentally responsible. The EcoSmart guidelines not only help feature environmentally friendly inks in our current product portfolio, they also help us create new environmentally friendly inks in the future."

Braden Sutphin EcoSmart ink products can be easily identified by the EcoSmart seal. Upon purchasing EcoSmart products, printers are allowed to use the EcoSmart seal for their own marketing purposes. Additionally, customer documents printed with Braden Sutphin EcoSmart certified inks may also carry the seal, alerting consumers that a safe ink has been used.

The EcoSmart guidelines were developed by Braden Sutphin's technical department and represent significant environmental benefits compared to traditional ink products. The EcoSmart program and guidelines can be viewed at http://www.bsink.com/ecosmart.html or can be requested by contacting a Braden Sutphin sales representative or the company's marketing department at 800.289.6872.

"We are fully committed to the EcoSmart program," said Loomis, "and will continue to evaluate our guidelines and make necessary adjustments as ink technologies evolve."