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Mohawk Creates a Searchable Database of Case Studies on Mohawkpaper.com

Friday, December 10, 2004

Press release from the issuing company

[Cohoes, NY] – In the spirit of providing customers with continuous information in a simple, efficient format, Mohawk Paper Mills, Inc. has created a searchable database for its comprehensive and ever-growing library of case studies. The Case Studies section (located under Features) now showcases five featured case studies as well as a way to search for case studies based on specific criteria. In the Case Studies section, under the More Case Studies tab, you can select one of the following search criteria: Paper Grade, Paper Type, Producer, Client Industry, Type of Project, or Printing Equipment. Then the Sub-category menu allows you to choose a specific topic pertinent to its category. For example, if you choose the category of Producer, then choose the sub-category of In-House Designer, right there at your fingertips will appear any case study that is relevant to those two topics. “Our site contains content for such diverse audiences as designers, printers, print buyers, and writers. Our navigation is intended to make it easy for each visitor to quickly find content relevant to their needs,” says Mohawk’s Vice President of Marketing Communications, Laura Shore. Currently, the five Featured Case Studies are: BP — The world’s leading energy company, providing fuel to nearly 13 million customers each day, asks StudioNorth’s Misty Castaldi to design a cutting-edge university recruitment brochure on Mohawk Navajo. Crate and Barrel — With 135 stores nationwide, Crate and Barrel is one of the country’s most renowned suppliers of home furnishings. The company’s in-house designers Paula Bodnar and Lisa Lappe take on the challenges of redesigning the company’s bridal gift registry and corporate recruitment materials produced on Mohawk Superfine, Navajo and Options. Dartmouth College — David Schimmel of And Partners developed Dartmouth Faculty: Scholarship Today, a sophisticated publication, produced on Mohawk Options, for New Hampshire’s private, Ivy League school. The publication provides readers with informative and engaging stories about the nations ninth oldest college. JP Morgan — For the sixth year, the leading global financial services firm JP Morgan, retains Peter Good’s talents to produce the collateral materials for its annual International Council meeting. The meeting materials, produced on Mohawk Navajo received the Mohawk Award of Excellence. Noriko Maeda — The Japanese fashion designer whose upscale line of clothing and accessories go by the name Foxey, turns to Robert Valentine to develop her exclusive New York boutique’s complete identity system on Mohawk Superfine. “Our customers are interested in what is happening out there — what kinds of projects others are working on, what challenges are faced, what papers are being used — and it’s important to us that we continue to provide them that information, especially in an organized way.” says Shore.




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