LIVONIA, Mich., Dec. 1 -- Valassis, the leading marketing services company specializing in Connective Media(TM), announced today the recognition of three milestone anniversaries for several of its products and services.
2004 marks the 15, 10, and five year anniversaries of the inception of its preprinted insert, Newspouch, and direct mail product lines respectively. Starting from a zero-dollar base, these three product lines, combined with others that have resulted from them, generated $289.5 million in revenue for the full year of 2003 and $224.9 million in revenue for the first three quarters of 2004. Valassis will announce fourth-quarter and year-end results on February 22, 2005.
"To support our vision we are constantly looking to develop new products that help our customers connect to and influence consumers. Our first priority is to provide the best possible return on our customers' marketing dollars by developing integrated solutions, using current products and new products that deliver results," MaryAnn Rivers, vice president of business development and product management said.
Valassis first entered the preprinted insert market in 1989 as a way to reach a targeted audience, using newspaper zones or geographic locations ranging from multiple zip codes to small household clusters within a neighborhood. Preprinted inserts are suited for consumer promotion, advertising or co-marketing objectives which enable a brand to deliver unique promotions to a targeted market segment while affording the client an opportunity to significantly increase brand awareness and trial. For the three quarters ended September 30, 2004, the number of preprint pages numbered 6.5 billion -- producing enough inserts to distribute to every household in America nearly 60 times.
Ten years ago, Valassis also began distributing the Newspouch, a high impact, full color polybag "billboard" that surrounds home-subscriber newspapers and includes a pouch containing a product sample or brochure. For the first three quarters of 2004, the Newspouch product was delivered to nearly 78 million homes.
In 1999, Valassis ventured into the direct mail industry. Since then, Valassis' involvement with direct marketing targeted via frequent shopper data has grown exponentially with products that now include account-specific co-op direct mail, solo direct mail and direct mail sampling. For the full year of 1999, total pieces mailed numbered 7.7 million. As of the end of September 2004, that number has reached 109.2 million pieces for only a three-quarter period -- more than a 1,300 percent increase.
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