BROADVIEW, Ill., Nov. 24 -- Lehigh Direct has announced the installation of their second Goss M-600 web press, with a unique configuration that includes an advanced custom in-line finishing system and highly sophisticated Kodak Versamark(TM) variable imaging and personalization capabilities. Known worldwide for its superb print quality, the M-600 web press and its custom in-line configuration represents an investment of more than $10 million. Lehigh's innovative configuration of the extremely high quality web press with an extensive custom in-line finishing system, doubles the capacity of Lehigh's first M-600 which is to be the first of its type designed specifically to deliver the Lehigh Direct Procard(TM) high response direct marketing format. Damon R. Snyder, President of Lehigh Direct, stated, "This remarkable installation is to fulfill our commitment to our customers with the resources that enable them to create direct marketing products with extraordinary impact. Lehigh Direct now offers our customers a broader value proposition through advanced technology and production capabilities. Major capital investments such as our M-600 with custom in-line finishing and personalization, assure that Lehigh Direct stays well ahead of the curve with outstanding quality and productivity to serve our customers even better and maintain our continuing strong growth." Mr. Snyder also noted, "This new installation is a product of our close collaboration with Goss and Kodak Versamark(TM). We've customized the web press to link its extraordinary print quality with in-line finishing and high- speed personalization in a tremendously efficient print production line. It's a production innovation that will open new opportunities for our customers to implement one-to-one direct marketing strategies using affordable upscale quality color printed communications and personalization. Unquestionably, our unique M-600 configuration offers the direct marketing industry an exciting new tool to produce powerful materials for hitting performance targets." The Lehigh M-600 is a 6-unit, full-size, 22-3/4" x 38" single web heatset web offset press with in-line capabilities that enable it to print and finish virtually any type of printed product for high quality promotional direct mail. The press has been specially fitted with the industry's most advanced, fully-automated closed-loop color control system. The flexible in-line imaging and finishing system on its M-600 offers a spectacular range of product formats including the Lehigh Direct Procard(TM) the patented Lehigh Direct fast growing response product. With six plow towers and up to six ribbons, its high-speed finishing capabilities include operations such as multiple die-cutting, pattern gluing, perforating, UV coating and channel scoring. The system incorporates the latest finishing production technology with advanced tension control and quick make-ready features. For high-speed personalization of direct marketing materials, the Lehigh Direct M-600 also has an imaging tower with a Kodak Versamark(TM) system capable of providing up to a 16-head configuration for variable duplex imaging.