ENGLEWOOD, Colo., October 28, 2004 – Paul Reilly, chairman, president, and CEO of Cenveo, Inc., will call for new ways to help printers differentiate themselves in his November 16 keynote address to the 30th Annual Productivity in the Pressroom Seminar in Chicago. Mr. Reilly says that his keynote, “Differentiating Print,” will warn that advances in production technology are making it extremely difficult for printers to distinguish themselves in their customers’ eyes on the basis of quality alone. This, in Mr. Reilly’s view, can have a depressing effect upon the print market as a whole. He explains, “Technology has developed to the point where printing is push-button, and that tends to make all printers look alike. It is now so foolproof that we can no longer differentiate ourselves by making our presses run better than our competitors’ presses. “This puts pressure on our pricing, and it obliges us to ask the equipment manufacturers to lower their prices to us,” says Mr. Reilly, who directs a network of more than 80 print and envelope plants across North America. He will encourage suppliers to the industry to partner with their customers in developing technologies that enable their customers to offer unique solutions. Mr. Reilly’s audience will include manufacturer representatives as well as plant owners, pressroom managers, production executives, and quality control specialists. The seminar, presented by the Research & Engineering Council of the National Association for Printing Leadership (NAPL), is a two-day (November 16-17) conference on many aspects of efficient pressroom operations. More than 30 speakers and panelists will discuss how new technologies are improving productivity and efficiency throughout the printing industry. As the head of one of North America’s largest and best known printing companies, Mr. Reilly takes an active role in promoting the industry’s interests in forums like the Productivity in the Pressroom Seminar. He is also the chairperson of the executive committee of The Print Council, an industry coalition formed to develop, maintain, and increase the market for printed goods.