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Kodak Versamark And Emtex Sign Reseller Agreement

Friday, October 15, 2004

Press release from the issuing company

DAYTON, Ohio, Oct. 10, 2004 – Kodak Versamark, a part of Kodak’s Graphic Communications Group, today announced a worldwide agreement with Emtex to integrate the Emtex VIP and VDE output management software with Kodak Versamark printing systems and resell them to the Kodak Versamark customer base. Managing large, high-volume and complex document output operations is business critical and increasingly vital in developing lasting customer relationships. Faced with new network protocols, a mixture of legacy and modern print applications and growing color requirements within a mixed-vendor, multi-printstream environment, most operations struggle to meet even their existing service levels. Emtex can help organizations regain control and significantly increase their profitability by improving the efficiency of their output operation and the effectiveness of customer communications. This agreement will provide customers with a powerful solution combining the ability of Emtex’s VIP software to digest and manage legacy applications; its VDE software’s ability to enhance those applications with barcodes, OMR marks, spot or full color, 1-to-1 marketing messages and virtual inserts; and the power and flexibility of KODAK VERSAMARK printing systems to produce these documents in high-volume, at low cost and in color in one integrated system. In addition, customers will receive a simple, highly effective solution for enhancing legacy documents and adding marketing messages without the need to make lengthy and expensive changes to the host application. “Legacy, and even many modern business applications have become increasingly inadequate, inflexible and unable to effectively meet the demands placed on them by businesses today,” said Tim Moylan, CEO of Emtex. “Not only are they expensive to maintain and modify, but in some cases the changes required are not possible due to lost staff, application design or host platform limitations.” With hundreds of worldwide installs, Emtex VIP and VDE software has proven effective for producers of mission-critical, high-volume documents in banking, insurance, telecommunications, utilities and service bureaus. Combined with Kodak Versamark’s proven continuous inkjet technology, customers printing high volume applications have an ideal solution for a wide variety of corporate environments. "The simplified migration path offered by VIP software enables our customers to develop new business opportunities that take advantage of the monochrome, spot color and full color capabilities of Kodak Versamark systems,” said Ron Gilboa, vice president of marketing at Kodak Versamark. “Emtex solutions allow our systems to support existing legacy print streams, such as Metacode, LCDS, PostScript or AFP, and enable connectivity to most host environments including mainframes.” A key element in this implementation is VIP software’s ability to convert the input legacy print streams to Kodak Versamark’s native IJPDS format for printing with the Kodak Versamark CS300 and CS400 system controllers. In addition, Emtex's VDE software lets customers add value to legacy applications by adding color elements to monochrome documents. This capability, combined with KODAK VERSAMARK printing systems’ ability to produce spot or full color documents, will enable these customers to take advantage of new business opportunities in 1-to-1 marketing and custom communication. “With numerous successful installations integrating Emtex with Kodak Versamark printing systems, we decided the time was right to formalize our relationship with Emtex and continue to deliver flexible and powerful workflow solutions to our growing customer base,” said Gilboa.

 

 

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