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NOW Technology Group to Debut New Product at Graph Expo

Friday, October 08, 2004

Press release from the issuing company

GRAPH EXPO 2004 BALTIMORE--Oct. 7, 2004-- NOW Technology Group, developer of the industry-leading MailNOW Software, today announced the release of NOW e Central, a Web-based Software Suite that provides the tools to dramatically improve marketing and production communications. The new solution also provides flexibility to meet the varying needs of the entire marketing community. Compatible with both MAC and PC, NOW e Central offers four modules; PrintNOW, SitesNOW, ListsNOW and ReportsNOW. PrintNOW is designed to put the user in control of their entire workflow. Included is a comprehensive order entry system and one of the most robust template editors in the industry. PrintNOW also features a real-time package editing interface, multi-level custom image galleries, the ability to use predetermined font types, sizes and colors, comprehensive spell check functions and variable proofing. SitesNOW empowers the user to build and administer custom branded NOW e Central Websites quickly and easily. A special feature in the SitesNOW module is the centralized database which allows for multi-site management and the unique ability to make dynamic changes across all sites from one location. ListsNOW offers a complete list ordering process including query and generation of real-time list counts. The module provides tools to Web-enabled in-house lists, upload and archive lists and variable data linking. ReportsNOW offers an expansion of the basic reporting tools available in the other e Central modules. It includes tools to build custom dashboard reports including special management level reports and site statistics. According to George Mitschele, NTG Chief Operating Officer, "Our MailNOW product has set the standard in the direct mail industry for Web-based order entry, print-on-demand and direct marketing workflow. Due to the efficiency MailNOW has brought to the production process, we have been rapidly expanding outside the direct mail industry. NOW e Central was designed to be flexible enough to meet the varying needs of the entire marketing community. NOW Technology Group will be in Graph Expo booth 3391 at Chicago's McCormick Place South, October 10-13, 2004.




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