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Deluxe and California Bankers Association Extend Relationship

Thursday, September 09, 2004

Press release from the issuing company

ST. PAUL, Minn., Sept. 8 -- Deluxe Financial Services today announced it has extended a five-year agreement to serve as the endorsed check printer for the California Bankers Association (CBA), one of the largest state banking trade associations in the country. The relationship is based on a shared mission to enhance the success of CBA member banks. "We are pleased to renew our relationship with Deluxe because of their market leadership in the check printing industry," said Reva Gould, vice president of endorsed partnerships with the CBA. "Deluxe's commitment to quality has made it a trusted and valued partner to our organization and its members." The new relationship is expected to strengthen and expand on the scope of the previous agreement between the CBA and Deluxe by incorporating a strategic focus on identifying and meeting the needs of member banks. In addition to providing its premium checks and related products, Deluxe will offer member banks insights and solutions based on consumer research, to strengthen customer relationships and deliver measurable results. "Deluxe's extensive research into consumer behaviors and preferences will continue to help CBA member banks increase customer satisfaction and sustain relationships with consumers," said Chuck Feltz, president of Deluxe Financial Services. "Anticipating and meeting the needs of consumers is more important than ever in the financial institution/ customer relationship." As part of the agreement, Deluxe will continue to provide educational tools and informational materials to member banks, along with access to its DeluxeSelect(SM) program and the Deluxe Knowledge Exchange Series.




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