LANDISVILLE, Pa. & ROCHESTER, N.Y.--Aug. 17, 2004-- Lancaster Ultra-Graphics, Inc. has installed a Xerox iGen3 Digital Production Press to meet growing demand for its full-color short-run, personalized print business. The digital press will fuel the company's growth and is projected to double their digital print volume over the next year. "Digital printing is the future of our firm," said Steve Husson, president, Lancaster Ultra-Graphics. "The iGen3 press is the vehicle we will use to succeed. After carefully evaluating the iGen3, NexPress 2100 and the HP Indigo 3000, we chose the iGen3 for its print quality, productivity and favorable cost of operation." The digital imaging service bureau currently uses the iGen3 press to print an array of jobs including postcards, posters, magazines and marketing collaterals for customers such as advertising agencies, medium to large corporations, and other printers. Prior to installing the Xerox iGen3 press, Ultra-Graphics cultivated its digital print business with a Xerox DocuColor 2060 Digital Color Press. The company acquired the original machine as part of a business plan designed to keep the firm competitive and offer more printing options to customers. According to Husson, the plan worked. Ultra-Graphics has experienced strong growth while other competitors have struggled and have been acquired or closed. Within two years the company expects short-run digital printing to be almost 80 percent of its business and it expects personalized printing, where content varies from page to page, to more than double. After only a short time in its shop, Ultra-Graphics has its 100 page-per-minute iGen3 press running more than two shifts and printing innovative jobs such as a magazine with personalized covers on a textured paper stock. According to Husson, the job would have been impossible to print on other digital presses. "The print quality, range of stocks and color consistency on this system is even better than we expected, combined with a color gamut that rivals and sometimes exceeds offset. We've been able to impress our most discriminating print buyers." Ultra-Graphics integrated the iGen3 press into its existing workflow without disrupting business. "We don't have one workflow - we have 20!" said Husson. "The iGen3 is flexible and adaptable enough to be productive right out of the gate, despite the variety of ways we see jobs come in to our shop." To ensure a quick start-up, Xerox deployed a SmartPress Production Consultant as part of its customer business development team to work on-site and help Ultra-Graphics take full advantage of the iGen3 press' revenue-generating capabilities. A Xerox customer since 2000, the firm specializes in helping customers achieve high-quality, print-ready electronic output of their artwork, photos and documents. Ultra-Graphics also provides in-house, short-run large format digital printing and finishing, CD ROM mastering and duplication, and high-quality digital proofing services, along with a host of more traditional pre-press services.