KENNESAW, Ga., December 12, 2003 – Heidelberg has announced that Sir Speedy, Inc. has completed the acquisition of a NexPress 2100 digital color production press for its research and development facility, Digital Quickcolor, to enhance its digital printing capabilities and variable data technology while lowering costs for its customers and franchisees. “We believe it is important to offer our customers the highest level of quality possible and our franchisees the best options to succeed and that is why we decided to go with the NexPress,” said Karl Post, vice president of strategic development. “The NexPress 2100 has given us all the speed and flexibility of a digital press with the quality and consistency of an offset press.” With over 35 years in the on-demand printing business, Sir Speedy offers its customers the most extensive and experienced on-demand printing services in the industry. Sir Speedy utilizes the latest printing technology in its nearly 1,000 centers and affiliate locations around the world and remains the industry leader in printing, document management and digital system technology. The Heidelberg system is used to produce Sir Speedy’s marketing materials, direct mail pieces, postcards, point of purchase items for franchisees and customers around the country. This is the second NexPress 2100 installed in the Sir Speedy network. The first, located in Newark, Del., has helped that location become one of the most successful and fastest growing shops in the Sir Speedy organization. Sir Speedy uses Heidelberg’s Profitability Enhancement Program (PEP) to reduce its overall costs on ORC's and DryInk and provide customers with an affordable and quality digital printing option second to none. "Sir Speedy is guaranteed their cost of ORC's and DryInk will never be higher than a ceiling figure, based on their page volume. Sir Speedy can potentially drive the cost even further down of ORC's and DryInk and that means more savings to them" said Vahaaj Khan, Director of Digital Product Management of Heidelberg. “We wanted to control and manage our operating costs and with the Heidelberg system we have been able to minimize the cost for our customers while increasing our profitability and helping our franchisees succeed,” said Post. “Utilizing Heidelberg’s Profitability Enhancement Program has allowed us to maintain the press and optimize its quality while maximizing its uptime and decreasing our operating costs.” The NexPress 2100 provides a full variety of services, from static to variable data printing. It comes with the new NexStation II SE digital front end and the new Acrobat-based NexTreme DL-100 variable data software. The NexPress 2100 increases a businesses ability to attract and market new services and produce the highest quality and most complex variable data jobs available.