Screen (USA) Reaches Web Traffic Milestone In April
Monday, June 09, 2003
ROLLING MEADOWS, Ill. — Screen USA, a leader in providing systems and components for the digital prepress and printing industries, reports that its corporate website attracted a record number of visitors in April. The traffic milestone marked the one-year anniversary of the launch of Screen’s revamped website at www.screenusa.com. It represented a 91 percent year-over-year increase in website traffic from April 2002. “The new interactive and user-friendly features developed over the past year have provided additional significance to the site’s content and produced return visits,” said A.J. Kakiuchi, president of Screen (USA). “As always, Screen (USA) continues to enhance information, tools and services for every stage of the digital prepress process.” Screen expanded the site capabilities and restructured navigational tools so visitors can quickly connect to a wealth of information. The site offers detailed descriptions of Screen’s prepress devices and software applications. It also contains useful technical information and specifications. Furthermore, customer connection areas provide direct links to information on Screen’s phone, web-enabled and traditional sales channels. A lively client testimonial section showcases many of Screen’s customers. Through brief videotaped interviews and written testimonials, “fans” describe how Screen’s complete solutions effectively address the continuum of customers’ business imperatives. Other useful site enhancements include updated news and events sections and new information about Screen’s dealer network. In addition to the upward spike in the overall number of visits in April, Screen experienced marked increases in average visits per day (91 percent), number of one-time visitors (41 percent) and people who visited the site more than once (73 percent). Visitors spent an average of nearly eight minutes per visit — more than 30 seconds longer than the previous year. Screen’s CTP product pages, workflow applications pages and dealer search pages proved to be the most popular among visitors. The significant growth was driven in part by Screen’s coverage of the 2003 Graphics of the Americas show and the Gutenberg Festival. Visitors were able to obtain extensive information, including downloadable brochures, about the products Screen demonstrated at these trade shows.