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WhatTheyThink

Anchor releases new product; Enables instant list counting

Press release from the issuing company

Farmingdale, NY – May 9, 2003- Direct Marketers can now generate list counts instantly using ListSelect+ from Anchor Computer. The on-line list count system allows you to instantly identify your potential target audience using either your own Anchor hosted database or other lists available from Anchor via www.anchorcomputer.com. The new count system, which can be previewed at our site, provides you a simple and intuitive interface that allows the selection and counts of any variable on the file. Targeting based on geography, demographics or customer behaviors from your file will be quick and easy with our point and click process. Counts can be accessed 24/7 via the Internet giving you complete flexibility and immediate response. The List Select+ system is part of an overall on-line list delivery and rental costing system completing development. In addition to providing list counts and list rental costs this system will allow for custom order requests including: - Quick, easy, 24/7 web-access for ordering lists from your own or others files - Reuse or omission of previous order selections to save you time - Variety of output options, either electronic or print - Adding particular data elements to your lists such as slugs, key codes, etc. To view the demonstration version using a sample database go to www.anchorcomputer.com.  At the bottom of the page select “List Select+ Demo.”     Call 800-452-2357 for more information.

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