HP Wins American Business Award for Best Corporate Web Site
Tuesday, May 06, 2003
PALO ALTO, Calif.--May 5, 2003-- HP has won a Stevie Award for best corporate Web site in the first-ever American Business Awards. The American Business Awards are the first national, all-encompassing business awards program honoring great performances in the workplace. Nicknamed the "Stevies" for the Greek word "crowned," the awards were presented Wednesday at a nationally broadcast show at the Sheraton New York Hotel and Towers in New York. In winning the Stevie for best corporate Web site, HP beat out 11 other finalists including Cigna, EDS and General Electric. "HP.com is the perfect vehicle for better serving and understanding our customers' needs in real time," said Marius Haas, vice president of worldwide e-Business at HP. "HP.com now attracts 1.2 million unique visitors daily and delivers 10.5 million page views. By offering a consistent and intuitive corporate Web site around the globe, HP can reliably offer those customers a rewarding online experience. We're pleased that our efforts are paying off and have been recognized by the American Business Awards." One year ago, HP unveiled a redesigned Web site, http://www.hp.com, featuring a simpler graphic layout and improved customer segmentation that takes users to information about HP products and services with fewer clicks. Information on more than 10,000 products, services and solutions is available at hp.com, which is available in 64 countries in 35 languages and currencies. A total of 44 Stevies were presented in more than 40 categories including best overall company, best executive, best salesperson and best corporate Web site. Almost 500 nominations from companies of all sizes and in virtually every industry were submitted for consideration. HP's advertising agency, Goodby Silverstein & Partners, won the Stevie for best online ad campaign. The campaign was one component of HP's global integrated brand campaign launched last November. "With the Stevie Awards, business people now have the opportunity to win the same sort of positive attention that up until now only entertainment celebrities could get," said Michael Gallagher, founder and president of The Stevie Awards, the organization that runs the American Business Awards. "We took a giant leap forward in recognizing companies and the people who work for them for their positive efforts, accomplishments and contributions to their communities." Members of the Awards' Board of Distinguished Judges and Advisors and their staffs selected Stevie winners from among the finalists. The board includes business luminaries such as Rich Karlgaard, publisher of Forbes; Bruce Nelson, chairman and chief executive officer of Office Depot; marketing gurus Don Peppers and Martha Rogers; Anthony Robbins, chairman and chief executive officer of The Anthony Robbins Companies; Drew Schutte, publisher of Wired Magazine; Jeffrey Tarr, chairman and chief executive officer of Hoover's Inc.; and Donald Trump, chairman, president and chief executive officer of The Trump Organization.