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New Strathmore Writing System Promotion is a Perfect Ten

Wednesday, April 16, 2003

Press release from the issuing company

Memphis, TN, April 14, 2003 - For more than 100 years, Strathmore Papers has led the market with innovations to its well-known Strathmore Writing System, setting the standard for corporate identity design in the U.S. and around the world. Now, a new print promotion from International Paper showcases a compilation of ten outstanding corporate identity systems entered in the International Paper Graphics Gallery Design Competition. Aptly named "Ten", the promotion contains ten letterheads, business cards, ten envelopes and ten business cards, all produced on papers from the Strathmore Writing System. Each entry in the International Paper Graphics Gallery Design competition is evaluated based on aesthetic quality and ability to successfully communicate the unique attributes of the company it represents. The effective use of paper as a design element is also an important consideration. Identities included are: Client: Streetview Group, Indianapolis, IN Agency: Sparc, Chicago, IL Printer:Active Graphics, Chicago, IL Client: Decker Design, New York, NY Agency: Decker Design, New York, NY Printer:mPress Graphics, Jersey City, NJ Client: El Zanjon, Buenos Ayres, Argentina Agency: Blok Design, Toronto, Ontario Printer:C.J. Graphics, Toronto, Ontario Client:Blok Design, Toronto, Ontario Agency:Blok Design, Toronto, Ontario Printer:C.J. Graphics, Toronto, Ontario Client:Strategic Giving, Chicago, IL Agency:Grady, Campbell, Chicago, IL Printer:Active Graphics, Chicago, IL Client:Robert Henry Adams Fine Art, Chicago, IL Agency: JNL Graphic Design Printer:Rohner Letterpress, Chicago, IL Client:Rhonda Snowaert Event Partners, Chicago, IL Agency: Liska + Associates, Chicago, IL Printer:Nutone Printing, Countryside, IL Client: Vision Design Communications Inc., Edmonton, Alberta Agency: Vision Design Communications Inc., Edmonton, Alberta Printer:Speedfast Color Press Inc., Edmonton, Alberta Client:Grip, Seattle, WA Agency:Grip, Seattle, WA Printers:Signet Press, Seattle, WA/Golden Pacific, Kent, WA Client:The Chase Group, Chicago, IL Agency:Pagliuco Design Company Printer:TPM Graphics, Arlington Heights, IL "This promotion gives our customers the opportunity to see a full range of identity systems, all in one collection," said Esther Jimenez, Promotions Manager for Writing, Text and Cover. "We are proud of the work that is produced using Strathmore Writing products, and we believe this is an excellent way to showcase the quality work that can be done on our papers." Another strong selling point of this promotion is the actual box that houses the samples. "The 10" x 10" box is wrapped in Strathmore Pure Cotton, Writing, 24 lb., Ultimate White," continues Jimenez. "Inside is a multi-leveled platform made of Strathmore Writing Cover Bristol, 110 lb. in Ultimate White Wove. The letterhead, envelopes and business cards are arranged so that each one can be seen easily. The new Strathmore Writing System includes Strathmore Pure Cotton, Strathmore Writing, the countryís most frequently specified 25% cotton paper, and Strathmore Script, which was developed to meet the growing demand for versatile papers by todayís style-conscious marketplace. Strathmore is the nationís leading manufacturerof 25% cotton fiber bond and writing papers, as well as a major producer of premium recycled text and cover papers. Samples of "Ten" are available by contacting an International Paper Writing, Text and Cover Representative. The International Paper Commercial Printing and Imaging Papers portfolio includes the following brands: Accent Opaque, Springhill Opaque Offset Colors and Springhill Uncoated Bristols, Carolina Coated Cover, Williamsburg Offset and Return Postcard, Hammermill, Great White, Strathmore, Beckett, Via and BriteHue.

 

 

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