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Electronics For Imaging Implements Salesforce.com

Tuesday, March 04, 2003

Press release from the issuing company

SAN FRANCISCO - March 3, 2003 - Salesforce.com®, the market leader in online customer relationship management (CRM), today announced that Electronics For Imaging, the world leader in imaging solutions for network printing, has adopted salesforce.com Enterprise Edition as its CRM solution. Adding direct, channel and partner sales to an OEM-centric business, EFI chose salesforce.com to help implement and track its diversified operations. EFI can now transparently view sales cycles to identify new opportunities, appropriately allocate resources and increase customer response. The multi-year deal covers over 150 users in multiple locations. "When we implemented salesforce.com, we didn't just implement a CRM solution -- we implemented a whole new approach in the marketplace and in our internal culture," said Frank Mallozzi, vice president of worldwide sales at EFI. "By allowing us to structure our sales data in any number of ways, salesforce.com lets us assess new businesses and new ventures, and effectively pursue the most valuable opportunities." EFI elected to roll out salesforce.com Enterprise Edition and completed the implementation in just four weeks. The company says it has realized substantial business benefits since its June 2002 salesforce.com deployment. "Salesforce.com is consistently winning enterprise deals by offering powerful functionality without the pain and expense of a traditional CRM software implementation," said Marc Benioff, chairman and CEO of salesforce.com. "Enterprise Edition is designed to help companies such as EFI focus on growing their businesses instead of managing CRM software technology." Salesforce.com delivers its CRM solution as an online information utility via a Web Services infrastructure. Salesforce.com's award-winning solutions offer multiple advantages over client/server CRM software, including rapid deployment, low total cost of ownership, easy customization and high user adoption rates. Given quick success with salesforce.com, usage is growing virally -- to more than 6,000 salesforce.com customers and 80,000 users worldwide -- as executives switch from enterprise software to online CRM success.




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