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The Eagle To Bring Distribution and Channel Analysis to WhatTheyThink.com

Wednesday, January 15, 2003

Press release from the issuing company

Previously a quarterly publication, The Eagle will now become a web-based journal with a dedicated area within WhatTheyThink.com. Current subscribers will be granted Premium Access accounts at WhatTheyThink.com under a special arrangement. January 15, 2003 -- Lexington, Kentucky -- WhatTheyThink.com, the leading web based community serving printing executives, announced today the start of a new feature called “The Eagle”. The Eagle is an exclusive service for Premium Access Members at WhatTheyThink.com and is led by co-publishers, Steve Aranoff and Robert FitzPatrick. The EAGLE is known for its independent and unabashed view of what is happening in the Graphic Arts Channel. Financial terms were not disclosed. The EAGLE has been continuously published as a subscriber-based print journal since 1981. It was launched by Robert L. FitzPatrick to address channel issues and to advocate fair, open and balanced relations between the industry's manufacturers and distributors. The publication was the catalyst for the formation of the first dealer-led trade association in the industry, National Graphic Arts Dealers Association, which held its organizing convention in 1983. The Eagle continued as the voice of the graphic arts dealer community and was distributed to the members of NAGASA through 2001 before being taken private. Since 1998, Robert FitzPatrick and Stephen Aranoff have been Co-Editors and Publishers of The EAGLE. The partners also jointly consult with companies in the Graphic Arts and Digital Imaging Channel. Within WhatTheyThink.com, The Eagle will contain frequent columns about the channel each month. “The space between the manufacturers’ products and the printer’s wallet has evolved tremendously over the last few years,” said Randy Davidson, President of WhatTheyThink.com. “With even more consolidation and change in the distribution channel, we can think of no one more prepared to deliver the knowledge our members need than Steve Aranoff and Robert FitzPatrick.” “WhatTheyThink.com has proven to be the most timely and comprehensive information source in the industry reaching the broadest readership,” stated Robert FitzPatrick of The Eagle. “Consolidation has redefined the "channel" to now mean manufacturers, dealers and printers, not just the suppliers. The real end-user is the print-buyer. We believe our partership with WhatTheyThink.com will enable us to deliver information on the channel to all relevant parties now." Previously a quarterly publication, The Eagle will now become a web-based journal with a dedicated area within WhatTheyThink.com. Current subscribers will be granted Premium Access accounts at WhatTheyThink.com under a special arrangement. “This relationship will allow The Eagle to broaden our readership base while maintaining the exclusivity of our writings,” explained Steve Aranoff, co-publisher of The Eagle. “We believe our current subscribers will benefit by hearing from us more often and they will also benefit from the diverse and in-depth content already within WhatTheyThink.com.” Stephen P. Aranoff is founder and principal of ARTTEX Associates. He has 28 years experience in the development and profitable distribution of printing/digital imaging market products. Managing prepress technology companies from start-up through significant growth, such as Xyvision, Eikonix, Raytheon Graphics, UNDA, and ScanView, he has played a leading role in introducing many first-of-a-kind successful printing industry products. Since 1995 he has devoted his consulting work with manufacturers and dealers of digital imaging and traditional graphic arts equipment to the development and execution of profitable distribution arrangements. Contact Steve at Steve@arttex.com. Robert L. FitzPatrick, president of FitzPatrick Management Inc., is an industrial relations consultant, author, speaker, facilitator, and trade association advisor. He is a nationally recognized analyst of mature industries and channel models. His work involves grasping the fundamental economic needs of all parties in the supply chain as well as understanding the dynamics and life cycles of products. Reach Robert at robertf765@aol.com. WhatTheyThink.com is the print and publishing industry's leading online community. The company offers a mixture of free and subscription-based content for industry executives. Additionally, WhatTheyThink.com provides a robust content syndication program serving related web sites. For more information, visit www.whattheythink.com




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