Rocky Hill, Conn. — When Print Art, a commercial printing company in southern New Jersey, looked to grow its warehousing and fulfillment operations, it needed a software solution to effectively and efficiently run the operation.  Additionally, Print Art needed a process for its retail clients needing store distribution, it chose the Pro-Mail® System, which is designed for fulfillment and is the only system available that is perfect for store distribution.

“We are always looking for ways to expand our customer services with value-added offerings such as digital web-to-print, direct mail and fulfillment,” Carlton Blasé, Print Art CEO says. “By helping our customers meet and exceed their needs, they find a one-stop solution. Furthermore, we appreciate our customers’ loyalty and want to do everything we can to continue to earn that loyalty.”

Blasé adds that it was imperative that Print Art install a system that made managing store’s various distribution needs easy and provided an efficient way to manage large monthly distributions of product. Print Art also wanted an accurate and effective warehouse inventory management system, with detailed reporting and on-line shopping cart capabilities. Lastly, Print Art wanted to grow its digital printing business, for which they chose XMPie. With XMPie’s ability to customize printing jobs and Pro-Mail's ability to manage inventory, order entry, order processing and distribution of the materials, the integration of the two solutions provides a one-stop-shop for Print Art’s customers to order all their materials, including both static items as well as merchandise that requires customization.

“We are committed to the success of our customers,” Denise S. Lunden, President, Software Marketing Associates, Inc. (SMA) says. “Our customers must be able to manage a broad range of fulfillment projects for their clients, from the very simple to the most complex. We continuously enhance the Pro-Mail System to provide functionality and efficiency that our customers need to stay competitive and profitable. In today’s marketplace, Pro-Mail customers can be confident that they can handle even the most challenging fulfillment projects.”

In business, when a customer and a vendor come together to implement necessary solutions, such as has happened with Print Art and SMA, both companies benefit. In this instance, Print Art continues its growth as a full-service marketing provider of print, mail, fulfillment, distribution, and variable web-to-print, for its customers while SMA grows its expanding family of customers.
 
Since 1981, Software Marketing Associates, Inc (SMA) has developed and enhanced the Pro-Mail System, a powerful suite of software solutions designed specifically for organizations that provide fulfillment and direct mail services. The Pro-Mail System is comprised of two distinct software solutions: The Business Management Solution and The Fulfillment Solution. The Business Management Solution enables direct marketing companies to manage all aspects of their business; the Fulfillment System gives companies the capability to manage their client’s literature, premium and merchandise fulfillment programs. For more information, call (860) 721-8929 or visit www.sma-promail.com.