Digital Color Imaging (DCI) of Akron, Ohio has expanded its work as a communications services provider to include that of an environmental advocate.  The company, which provides print and Web-based marketing communications, knows that its business can have an environmental impact not only on its own backyard, but the world at large, and has incorporated a wide variety of technologies, products and practices to ensure its clients’ communications are impactful, but its ecological footprint is not.
 
One way DCI has helped its clients go green is by leveraging XMPie® software to create personalized, multi-channel communications spanning Web, e-mail and print. Since cutting out paper all together may not be an option for many organizations, the company advises its clients on how to incorporate highly-targeted online methods of communication, along with the strategic use of chemical-free, forest-friendly print. This personalized cross-media approach has proven beneficial to both Mother Nature and DCI’s clients’ bottom lines.
 
“We have started to see the cross-media light bulb go off with many of our clients,” said Dave Welner, president, DCI. “They are thrilled with the idea that we can help them take a greener approach to business, while increasing their campaign response rates and profit margins.”
 
In addition to using PersonalEffect® for cross-media, DCI has also implemented XMPie’s uStore® Web-to-print solution. By leveraging uStore, DCI has helped its customers eliminate unnecessary printing, while making their printed marketing materials even more targeted and relevant, in addition to far less wasteful.
 
Long-standing DCI client Norandex, a division of building material leader Saint-Gobain, has nearly 200 dealer locations across the country and is a firm believer in using local seminars to educate contractors on the proper installation of its products. Before uStore, DCI would print generic corporate shells for the seminar invitations. The shells would be shipped and stored for eventual laser printing with seminar-specific information and then mailed to each recipient.  With uStore, DCI provides an online site for Norandex branch managers to upload customer mailing lists, customize seminar mailers, print exactly the amount needed and mail to recipients. This solution cut down on printing and reduced shipping and storage resources and expenses. The program has been a huge success, eliminating significant waste while increasing branch participation from 15 to 100 percent.
 
To read more about all the ways DCI is making a difference this Earth Day and every day, visit http://www.dcimage.com/eco.aspx.