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Road Map reports help navigate the road ahead

Thursday, March 05, 2009

Press release from the issuing company

LEXINGTON, KY -- WhatTheyThink, the leading media organization serving the printing and publishing industry, announces the immediate availability of 2009 Road Map: Navigating the Bumpy Road Ahead. InfoTrends' Road Map reports highlight and examine the top trends that are expected to surface in 2009 and provide an economic outlook for the year. These reports will help you gain insight into the market forces that will affect your business this year, and provide a sound basis on which to execute your strategy and initiatives.

Road Maps are available for the following topics

The number one issue on everyone's mind these days is the economy. The US unemployment rate is at a 16-year high, reaching 7.2% at the end of 2008. The printing industry is no exception showing the steepest drop in employment since 2003. Questions abound. How do I keep my business successful? What trends are going to impact my business in 2009? How can I keep customers satisfied and coming back for more? How do I navigate this bumpy road?

In 2009, print service providers will face even greater challenges than in 2008. As marketing budgets are squeezed, marketers will be forced to cut programs or move marketing dollars to less expensive media channels. The key to success will be focusing on operating efficiently, delivering value, as well as helping the marketer justify spend and achieve increased return on investment (ROI).

About WhatTheyThink

WhatTheyThink comprises the largest graphic arts community in the print industry. Started in March 2000, WhatTheyThink.com provides daily news, interviews, research, and many more resources to our members. Our goal is to provide unbiased, real-time market intelligence to print and publishing executives.

The name WhatTheyThink (provided by an industry consultant) reflects our goal of developing a community built on what industry professionals had to say. We wanted unbiased takes from print buyers, designers, printers, and suppliers. Not just the big printers or the suppliers who were “buying advertising,” but ideas and knowledge from every corner of the industry.

About InfoTrends

InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.




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