CHESAPEAKE, VA - (July 25, 2002) – Yupo Corporation America, in partnership with Tekra Corporation (New Berlin, WI), announces the launch of a new synthetic paper for HP Indigo digital printers. The new paper, Dura-Go YUPO, combines exceptional durability with reliable print performance to provide digital printers with a unique new substrate for a full range of on-demand applications. Printers seeking short run ease and variable data print output can achieve colorful, eye-catching, and high-quality graphics with this new digital synthetic paper. Ideal for POP graphics, outdoor banners, safety and warning tags, identification cards, and other on-demand applications, Dura-Go YUPO is specifically engineered to perform with HP Indigo’s 1000, 2000, and 3000 presses. Dura-Go YUPO is manufactured by adding Tekra’s proprietary formulation to base YUPO stock. The end result provides unsurpassed adhesion and print results. To order new digital Dura-Go YUPO synthetic paper, call Tekra at 1-800-980-881 or email [email protected]. "The new YUPO grade fills out the Dura-Go product line with a tear-proof and weather resistant sheet that also facilitates high quality graphics," says John Steinke, digital sales manager at Tekra Corporation. Like all YUPO products, the new grade features true opacity and a super-smooth print surface for vibrant color and rich black and white halftones/ "Dura-Go extends the benefits of the YUPO product line into the digital printing market," says Paul Mitcham, National Marketing Manager, Yupo Corporation America. "Tekra’s experience and proven track record of success will accelerate the adoption of Dura-Go YUPO among HP Indigo’s customer base." The new digital grade is a bright white synthetic paper with an ultra-smooth, high-gloss surface. Unlike traditional papers, HP Indigo liquid toner "sits" on Dura-Go YUPO to produce vibrant, razor-sharp images. Its value-added characteristics also allow for superior finishing, including laminating, foil stamping, and die cutting. Available in basis weights of both 68 lb. text coated 1 side and 74 lb. cover coated 1 side or 2 sides, Dura-Go YUPO carries a guarantee of the printability of these products optimized for the HP Indigo presses for a period of one year. Dura-Go YUPO can be ordered in 12"x18" sheets or 12.5" rolls.