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Valassis Reinforces Its 30 Year Commitment to Secure Promotions

Friday, February 15, 2002

Press release from the issuing company

Security Consulting Arm, Promotion Watch, Sees Stepped-Up Demand LIVONIA, Mich., Feb. 14- Valassis, the leading company in marketing services and Connective Media, is committed to continuing to provide customers and suppliers alike the tightest security in an environment with heightened concerns about this issue. "Our promotions include valuable instruments like coupons and sweepstakes game pieces,'' said Bill Hogg, Executive Vice President of Manufacturing. "As a result, Valassis has always worked under extremely stringent controls.'' Valassis has long-established internal security controls that its clients know they can trust. The company retains strict confidentiality when handling clients' marketing plans and materials. Valassis also conducts audits, performs unannounced newspaper spot-checks and oversees the proper handling and destruction of unused promotions. Promotion Watch, Inc., Valassis' security consulting firm, has become increasingly important in conducting these internal controls. "Due to unprecedented events in recent months, Promotion Watch has received numerous inquiries about our services. Our activity has increased, particularly in the area of sweepstakes security,'' said Pat McEvilly, President of Promotion Watch. "Clients are more and more aware of the importance of properly protecting their promotions.'' Promotion Watch provides nationwide security, planning, legal services and execution of print, sweepstakes and chance promotions. Many of the Promotion Watch services are also available internationally. More information about Promotion Watch can be obtained through its website, at www.promotionwatch.com .




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