Mail-Well 1-2-1 Powers Web Based QwestDex Marketing System
Tuesday, December 11, 2001
ENGLEWOOD, Colo., Dec. 10 - Mail-Well 1-2-1, a subsidiary of Mail-Well has received a multi-year contract worth several million dollars to provide versatile interactive marketing support to QwestDex Direct clients. Businesses using Qwest's Catalist Marketing System will be supported by the Mail-Well 1-2-1 Digital Print Center in Englewood, Colo., where Catalist marketing orders will be processed. Catalist is a complete web-based direct mail, email and telemarketing campaign tool designed to be accessed from one Internet site. "Mail-Well 1-2-1 is developing and will operate a web-based service that allows QwestDex customers the ability to move through on-screen computer commands to customize and execute their direct mail campaigns,'' said Bob Hicks, Mail-Well 1-2-1 vice-president and general manager. "We are excited about working with QwestDex. The web-based service allows QwestDex's customers to create and launch direct mail campaigns in just four easy steps, investing about 15 minutes in the process.'' "QwestDex is a trusted brand to thousands of businesses. By utilizing the capabilities of Mail-Well 1-2-1 we are able to expand our available marketing services and provide a truly turn-key direct marketing solution to our clients,'' said Bill Thomas, director and general manager of QwestDex Direct. "We believe this partnership will be beneficial to both QwestDex and Mail-Well 1-2-1.'' Mail-Well 1-2-1, a subsidiary of Mail-Well, Inc., is a leading provider of one-to-one color-print programs for companies looking to tailor their marketing efforts to individual customers' needs. Mail-Well 1-2-1's system helps marketers to produce one-to-one consumer brochures and direct marketing communications for greater response so that return on investment is enhanced.