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Nima Hunter Announces A Special Multi-Client Study: The Greening of Print

Wednesday, December 05, 2001

Press release from the issuing company

New York, NY. - Nima Hunter has announced the first in a series of milestone studies that will survey and forecast how trends, behaviors and predispositions toward “beyond compliance” environmental and sustainability practices by Global 2000 companies will impact the printing, publishing and packaging industry. The Greening of Print study, due for release in June 2002, will provide CEOs, CFOs, Environmental Health and Safety, Strategic Planning, Marketing and Procurement Executives with pragmatic information to guide the development of timely, appropriate and profitable sustainability strategies. It will address key concerns that should be top-of-mind for print-related business executives, including: · How will the environmentally responsible purchasing practices and sustainability initiatives of Global 2000 firms impact my business? · What changes in production technologies, raw materials and business processes will be required to meet requirements for environmentally preferable printing and packaging? · Is my company's competitive position sustainable in the face of uncertain supplies of vital industry resources (eg., petroleum derived raw materials)? · What will my company need to know in order to develop and execute a winning sustainability strategy? Sustainability Requires Action ‘Beyond Compliance’ “A decade ago, the environmental agenda of US business was dominated by compliance with EPA regulations, and environmentalism was not considered compatible with profit,” explains Don Carli, President of Nima Hunter, Inc. “Today, more and more companies are recognizing that compliance alone is no longer sufficient and that ‘business as usual’ is not sustainable. Increased emphasis on sustainability by the Global 2000 will compel supply chain managers and corporate buyers to purchase equipment, paper, ink, supplies, and printing in manner that extends beyond what is required of them by regulatory law or industry convention…a trend Nima Hunter calls, ‘The Greening of Print’.” An increasing number of Global 2000 companies are reporting and promoting their environmental and sustainability initiatives. These efforts are driven by social and financial factors, as well as by environmental concerns. Many recognize this as an opportunity to demonstrate industry leadership, knowing that effective sustainability strategies can yield increased employee motivation, customer loyalty and superior profits. Bottom Line Implications Financial institutions and investment analysts are also acknowledging companies with focused sustainability practices. Their assessments take into account the economic, social and environmental dimension of companies. According to Mike Petronella, Managing Director of Dow Jones Indexes, “Sustainability has moved into mainstream asset management. A growing number of investors now share our conviction that integrating economic, environmental and social success factors into business strategy can result in competitive advantages.” The Dow Jones Sustainability Indexes are a cooperation of Dow Jones Indexes, USA, and Sustainable Asset Management (SAM) in Zurich. Greening of Print Subscriptions To meet varying needs for involvement, recognition and information, Nima Hunter is offering three levels of subscription to The Greening of Print study: Charter Subscriptions, Advocate Subscriptions, and Supporting Subscriptions. Each level of participation will receive deliverables and benefits for the development of business plans, marketing and operational strategies. “Nima Hunter has a long history of research in the printing, publishing and packaging industry,” concludes Don Carli, “and we are prepared to help companies of all sizes to develop informed sustainability strategies that will make their businesses thrive in a changing world business environment.” Additional information about The Greening of Print study and subscription options are available from Nima Hunter, Inc via email: greening@nimahunter.com , fax: 212-966-7866 or phone: 212-966-7340.




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