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LexJet Selects Revenio Dialog to Create Custom Relationships With Clients

Thursday, October 11, 2001

Press release from the issuing company

BURLINGTON, Mass., Oct. 10 - Revenio, Inc., the leader in automated dialog marketing solutions, today announced that LexJet Corporation will use the Revenio Dialog platform to convert prospects into customers and to build more profitable relationships with existing customers. Revenio Dialog is an enterprise software platform that enables companies to automate and manage ongoing interactions with individual customers across interactive and traditional touch-points, to create a personalized, relevant and compelling customer experience. LexJet is one of the world's premier providers of complete digital color output solutions for the wide-format printing community. The company will use Revenio Dialog to deploy dialog marketing programs designed to foster repeat business from current customers and win back inactive customers. LexJet is also expanding into the digital photography market, and will use Revenio Dialog to convert prospects into sales, and to maximize the lifetime value of every digital photography customer. "Revenio Dialog is unique in that it allows companies like LexJet to generate business results right away, while also providing a scalable, automated platform for building and deploying long-running dialogs across multiple communication channels,'' said Steve O'Dea, Web development director of LexJet. "Revenio Dialog enables a true learning relationship with our customers and is the linchpin in our strategy to upgrade the customer experience, acquire new customers in new markets and to optimize the lifetime value of the customers we have today.'' Revenio Dialog is an enterprise software platform for designing, managing and measuring dialog marketing programs. This solution increases customer satisfaction and lifetime value with scripted scenarios that branch and vary for individual customers and can potentially run across email, Web sites and wireless devices, as well as traditional direct mail, telemarketing and other channels. Driven by marketer-defined business rules, dialogs can be triggered by events (e.g. Web site registration, product purchase) and personalized and paced by customer preferences and behavior. "Revenio Dialog continues to gain momentum because of its unique ability to provide our customers with short-term ROI, while also providing the capability to support their long-term goals of increased customer satisfaction and profitability,'' said Andrew Payne, founder, president and CEO of Revenio. "We look forward to helping LexJet build and expand its already successful business with next-generation strategies for acquiring, retaining and upgrading the value of its customers.




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