WhatTheyThink

Study Says Film Disappearing from Both Ends of the Workflow

Wednesday, September 19, 2001

According to TrendWatch, In Summer 2001, 38% of creative businesses planned to invest in digital cameras--the highest level yet. Meanwhile, 24% plan to invest in color scanners--the lowest level in years. Call it "direct-to" for input. Direct-to-plate and direct-to-press took film out of the output end of the printing process, and now digital cameras are taking a lot of the film (namely, prints and transparencies) out of the input end. This is bad news if you make film (and, to a lesser extent, scanners). Film at both ends of the workflow may become the prepress equivalent of vinyl records, just as hot metal is the prepress equivalent of 78s. And how many people these days know what a 78 is?