MPA Says Ad Pages Continue to Feel Effects of Chilly Economy
Press release from the issuing company
(New York, September 11, 2001) – Total magazine advertising revenue for the month of August closed at $1,047,812,422, a 4.3% decrease from last year, according to Publishers Information Bureau (PIB). Advertising pages for August were 15,613, down 12.3% from last year. Year-to-date, advertising revenue decreased 3.5%, closing at $10,114,766,146, and ad pages were 151,584, down 11.2% over last year.
August 2001 vs. 2000
Seven of the major advertising categories showed positive dollar growth this August, most notably in Food & Food Products; Toiletries & Cosmetics; Drugs & Remedies; Apparel & Accessories; Direct Response Companies; Automotive; and Transportation, Hotels & Resorts. Losses were noted for Technology; Media & Advertising; Financial, Insurance & Real Estate; Home Furnishings & Supplies; and Retail. (Twelve categories are the most significant contributors to PIB revenue, comprising more than 85% of total advertising spending.)
January – August 2001 vs. 2000
Gains were noted in six out of 12 categories for the year-to-date comparison, most notably in Toiletries & Cosmetics; Drugs & Remedies; Apparel & Accessories; Transportation, Hotels & Resorts; Food & Food Products; and Direct Response Companies. Losses were noted for Technology; Retail; Media & Advertising; and Financial, Insurance & Real Estate. Home Furnishings & Supplies and Automotive were flat.
“While the current economic climate has affected all media, magazines continue to be an integral advertising vehicle,” said Ellen Oppenheim, Executive Vice President/Chief Marketing Officer, Magazine Publishers of America. “This is reflected by increases in such categories as Toiletries & Cosmetics, Drugs & Remedies, and Apparel & Accessories, among others.”
WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.