Valassis CEO Recognized as One of the Leading Minds in the Advertising Industry
Tuesday, August 21, 2001
LIVONIA, Mich., Aug. 20 Valassis Alan Schultz, Chairman, President and Chief Executive Officer of Valassis, has been selected by the editorial board of Inside The Minds as one as one of leading minds in the advertising industry, and an author in the recently released book, Inside the Minds: Leading Advertisers, published by Aspatore Books. Inside The Minds: Leading Advertisers is the most authoritative book ever assembled on advertising, written by an unprecedented collection of the top advertising executives in the world. These leading advertisers share their knowledge on the future of the advertising industry, the everlasting effects of the Internet and technology, client relationships, building and sustaining brands, and other important topics. For complete information on Inside The Minds: Leading Advertisers, please visit www.InsideTheMinds.com . "The futuristic look at the advertising industry explored in this book is of particular interest to me,'' said Schultz. "At Valassis, we firmly believe the trend in the advertising community is to more closely integrate traditional advertising techniques with other marketing services tools, such as those offered by Valassis.'' Industry experts believe this integrative approach to advertising provides better brand recognition and product sales for companies. According to Jonathan R. Aspatore, Publisher of Aspatore Books, "We are extremely proud to have Mr. Schultz as part of Inside The Minds: Leading Advertisers. The advertising industry impacts almost every industry in some way or another and Mr. Schultz is clearly a leader in the area. Inside the Minds: Leading Advertisers is an important book that will serve as an unprecedented resource for every executive, entrepreneur and marketing, advertising or public relations professional.''