PreVision, a Valassis Company, Caters an Integrated Campaign to iDine
Wednesday, August 22, 2001
LINCOLN, Mass., Aug. 21 - PreVision Marketing, a leading strategic customer marketing and technology firm, announced today that it has been selected to develop and implement new branding and targeted customer communication programs for Transmedia Network Inc. the nation's leading dining rewards provider. The program, now branded under the name iDine, has been in existence for over 15 years and currently hosts 7 million customers. Through the iDine programs, customers receive automatic rebates (up to 20%) or airline miles when dining at participating restaurants.iDine also provides rewards for travel, hotel and retail savings. PreVision will utilize its integrated strategic, analytic and creative resources to create a fresh brand image for iDine that is more representative of its current customer base and the varied consumer motivations and aspirations surrounding "dining out.'' PreVision's first order of business will be to dive into iDine's existing customer database of dining enthusiasts and restaurant owners to identify specific customer segments which will drive some of the initial brand messaging, activation and acquisition initiatives. Several top direct marketing agencies vied for the iDine business, but PreVision was selected due to its strategic and analytic strength and creative innovation which have lead to the company's record of success in developing breakthrough programs that produce bottom line results for clients. "PreVision can provide the analytical tools and strategic thinking we need to dig into our database to understand the behavior, mindset and profitability of our key customer segments. This knowledge will then fuel our communication strategies, helping us improve our customer communications and enhance our return on investment,'' said Ellen Bale, Vice President of Marketing for iDine. "The caliber of strategic and creative thinking, along with great personal chemistry and client service, made PreVision the clear winner in our search for a strategic marketing and analytic partner.'' "PreVision is excited to work with iDine to uncover the hidden opportunities in its diverse customer base while strengthening the communications and resulting relationship that consumers have with the iDine programs,'' said Cliff Blake, principal and co-founder of PreVision Marketing. "We are committed to working with iDine from the customer level up to deliver a solid return on their marketing investments.''