Innovative Mexican Weekly News Magazine Produced with InDesign
Wednesday, August 22, 2001
SAN JOSE, Calif.- -Aug. 21, 2001--Adobe Systems Incorporated, the leader in network publishing, today announced that leading multinational design firm Danilo Black, Inc. has switched to Adobe InDesign and Adobe InCopy(TM) software from QuarkXPress to achieve a unique, bold look and streamline production of Cambio, Mexico's innovative new weekly news magazine. Reporting on business, technology and politics, Cambio hit newsstands this past June, cutting through the noise on Mexican newsstands with a mix of sharp visuals, stylish graphics and sophisticated content presentation. Cambio was created jointly by Mexico's Grupo Editorial Televisa, part of the world's largest Spanish-language media company and publisher of more than 45 magazines, and Nobel prize-winning author and journalist Gabriel Garcia Marquez. Danilo Black, founded by media design guru Roger Black and famed Mexican designer Eduardo Danilo, spearheaded design and production of the new publication. "At Danilo Black, we take advantage of new products that improve the production process and help increase the quality of our work,'' said Arturo Jimenez, print media art director at Danilo Black. "InDesign gives us more creative options while assembling pages and it dramatically streamlines production. Recommending the InDesign platform to our client, Grupo Editorial Televisa, was an easy choice.'' "Cutting-edge firms like Danilo Black are realizing that Adobe provides far more than just a single page-layout application,'' said Susan Altman Prescott, vice president of cross-media publishing at Adobe. "We provide a comprehensive publishing platform for collaborative design and production that incorporates every member of the team. The result is streamlined production and improved product quality that typically can't be obtained using standalone tools.'' Adobe InDesign and Adobe InCopy enable Danilo Black to push the creative design of Cambio and meet the new dynamics of the print production process. InDesign offers tight integration with Adobe's award-winning suite of graphics software, allowing Danilo Black designers to easily incorporate design elements created in Adobe Photoshop or Adobe Illustrator into their page layouts. InDesign and InCopy also provide expert tools for every stage of the design and editing process. Designers more easily achieve their creative vision for the new publication using InDesign features such as layers, master pages, multiple undos and powerful typography tools. Another major benefit is that both InDesign and InCopy include built-in multi-lingual support. Adobe InCopy, Adobe InDesign and Adobe Portable Document Format (PDF) support a collaborative workflow at Danilo Black. Designers can work on magazine page layouts in InDesign while editors simultaneously check and correct those pages on their own machines using Adobe InCopy. The new process helps to save precious design and production time, ensure error-free copyfitting and improve quality. Once the design, advertising and editorial components of Cambio are complete, the Danilo Black production team pre-flights the publication in InDesign, making sure that fonts, colors, image formats and print settings are correct. They then prepare Adobe PDF files for high-end printing. "Adobe InDesign is growing in popularity within our industry,'' says Miguel Angel Armendariz, IT director for print media for Danilo Black. "With its support for a collaborative, Adobe PDF workflow, there is no reason to stay with our previous solution. In the future, we foresee a complete migration to InDesign.''