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Palmer Appointed Senior Creative Director at Anthem

Thursday, September 18, 2008

Press release from the issuing company

SAN FRANCISCO, CA, Sep 17, 2008 -- Anthem Worldwide, a Schawk Strategic Design Company, announced the appointment of Richard Palmer as senior creative director for its New York and New Jersey offices. In this role, Mr. Palmer will provide creative leadership, direction, mentoring and inspiration to both Anthem offices and be a significant creative addition to Anthem's global design network.

"I am very excited to join the Anthem team," said Mr. Palmer. "It is an amazing opportunity to be part of Anthem's creative community and to combine my experience with our talented New York and New Jersey teams."

"We are thrilled to add Richard to Anthem's global creative leadership structure," said Anne Marie Pagliacci, executive vice president, managing group director of Anthem Worldwide. "New York is a strategic hub for us, globally. The continuing growth of our business demands the establishment of Richard's position in order to oversee the creative product and ensure that Anthem continues to deliver nothing less than world-class creative in the market and to our global design network."

During the past five years, Anthem has evolved into an integrated global strategic design network of 11 offices with the ability to create compelling and consistent brand experiences by aligning its strategic, creative and executional talent. Anthem is presently located in Chicago, Cincinnati, London, Melbourne, New Jersey, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). Its clients include Campbell's, Coca-Cola, E-Mart, Foster's, General Electric, Hbc, Kimberly-Clark, Microsoft, Nestle, Procter & Gamble, Revlon, Safeway and Unilever.

Mr. Palmer has been immersed in the world of branding since graduating from Norwich School of Art & Design in England. His style, attention to detail and passion for delivering engaging brand ideas and solutions has made him one of the most sought after creative minds in the industry. His approach to delivering creative simplicity to develop or enhance brands has produced memorable packaging and brand identities both nationally and globally, most recently for Procter & Gamble, Gillette, MARS Foods, and Unilever Bestfoods. Over the years, he has worked with many of the world's leading brands including Kimberly-Clark, Colgate-Palmolive, Benjamin Moore, Ben & Jerry's, Johnson & Johnson, GlaxoSmithKline, Hill's Pet Food, and Kraft Foods.

Mr. Palmer comes to Anthem from Sterling Brands in New York, where he provided strong leadership, direction, mentoring, and support to the design team. Earlier, he worked in Landor's New York and Cincinnati offices. Mr. Palmer began his career in design at Smith & Milton and SiebertHead in London.

Chris Plewes, Anthem Worldwide's Global Executive Creative Director, added, "Richard brings creative leadership and a wealth of experience to our New York and New Jersey teams. His skill set and passion add further depth to our global design network and advances Anthem's commitment to providing the best brand point management solutions across the consumer touchpoints."

To gain further understanding on the important role of brand point management -- from ideation to execution -- to deliver compelling and consistent brand experiences on a global scale, please access Schawk's White Paper "Brand Point Management: Creating Compelling and Consistent Brand Experiences" by visiting www.docstoc.com/search/brand-point-management/?catfilter=1.

 

 

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