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httprint Demos Full Service Solution, includes ikm - integrated knowledge marketing

Friday, July 13, 2001

Press release from the issuing company

EUROPE, July 11, 2001 - Since its debut at Total Publishing last year, eCommerce solutions provider httprint has enhanced its offerings for the publishing market. This year, Total Publishing marks the introduction to the UK of httprint's new promotional marketing service, ikm (integrated knowledge marketing), which, as a full service agency, offers clients strategic development and execution of promotional programmes, as well as promotional merchandise, design and manufacturing. ikm is an additional string to the httprint bow, which also includes eCommerce and print management solutions. httprint will also be familiarising visitors to the stand with its latest online colour management module and providing details of its global alliance with the world's third largest press manufacturer, KBA, on a major new project to develop a front-end eCommerce solution for the KBA 74Karat digital press. httprint Adds Promotional Marketing Arm To Portfolio ikm provides a complete marketing solution from market research to creative concept and execution, including full print and merchandise production and fulfillment. Rich in industry experience, ikm provides highly creative, turnkey marketing solutions. By approaching each client's marketing challenges with an extensive understanding of the business and competitive environments, ikm finds innovative ways for their clients to communicate effectively. Using strategic on-air, print and merchandising support, ikm launches promotional campaigns by way of tie-ins, licensing, relationship marketing, loyalty programmes and partnerships. Clients to date include Pepsi-Cola, Bank of America, Honda, Pizza Hut, Encore Group and Mandalay Entertainment. httprint has launched its new colour management module, which brings together the relevant expertise required for online colour management for the print- and media-related sectors. In close co-operation with GretagMacbeth AG, httprint's comprehensive module covers the full provision of colour management, including remote monitor calibration, remote proofing and other practical solutions, all supported over the Internet using httprint's eCommerce solutions. In conjunction with Markzware, httprint's module also enables pre-flight checking and quality control, with a remote proofing provision in conjunction with RIP software specialist Best Color. Closing the loop, httprint has finalised file transfer facilities, thus creating a world-first high integrity digital workflow. Mark Porter, President and CEO of httprint, says: "We have brought together industry specialists to ensure a powerful and total digital solution is available through our eCommerce offerings. Colour management fidelity based on Internet technology is something the market has been demanding for some time. We are pleased to have found the appropriate partners to deliver this." He continues: "httprint will continue to develop similar modules as a demonstration of our ongoing commitment to practical solutions that can be tailored to every aspect of the printing and media sectors. The benefits of Internet-driven digital technology are further enhanced through the application of our licensed software." httprint Brings Full Web-Enablement To Digital Press httprint and KBA Digital Press have entered a global alliance on a major new project to develop a front-end eCommerce solution for the Karat press. Commencing with two 74Karat beta sites, this project will result in the completion of the press's digital workflow through total Web-enablement. The combination of httprint's eCommerce solution and the 74Karat brings together a number of technological developments that meet KBA and httprint's aim of creating a simplified and more practical way to deal with the many and varied requirements of printers' own customers. httprint, using its eCommerce front-end and colour management modules tailored to KBA's requirements, will deliver an integrated Internet-based workflow, for a faster and more efficient print management process. Mark Porter is excited about the opportunities the project offers. He adds: "With the rapid development of digital workflow technologies, we know that many of the ways we work in the printing industry will have to change. That said, it remains a 'people business' and this project demonstrates that httprint's solutions offer ways to help manage the process of change whilst maintaining the relationship between customer and supplier. KBA's Karat presses already offer the benefits of digital technology, which will be further enhanced through the application of httprint's licensed front-end software."




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