SAN FRANCISCO, July 12 Mediaplex, Inc., a leading technology company for advertisers, today announced that Centric, an integrated marketing company, will implement Mediaplex's ad serving solutions to power digital marketing campaigns for the Digital Home and Personal Systems Division of Canon U.S.A Inc., a leader in digital imaging solutions. "Mediaplex's technology solution complements our strategy in meeting Canon's business goals of driving targeted traffic and maximizing the return of investment on their site,'' stated Sue Arellano, Vice President of Business Development for Centric. "Mediaplex's real-time tracking and reporting, especially on both view through and click through ROI, gives us the power to continually optimize on-the-fly.'' Mediaplex's reporting system has the ability to generate both view through and click through ROI data in real-time. Mediaplex reports can be customized to analyze a client's specific business goals, including performance, monitoring, and conversion time. Mediaplex's reporting data can be integrated into a client's existing enterprise databases, thereby improving future targeting and optimization opportunities. "Canon is a leader in its industry and we are pleased to be partnering with Centric for their digital marketing efforts,'' stated Tom Vadnais, President and CEO of Mediaplex. "Our collaboration with Centric is yet another example of the momentum Mediaplex' solutions are gaining with agencies across the nation.''