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Cahners, Playboy, Hearst Among Those to Attend MPA Job Fair

Tuesday, June 19, 2001

Press release from the issuing company

(New York, N.Y. June 18, 2001) - HotMagazineJobs2001, the second annual job fair exclusively for the magazine industry, will take place on Thursday, September 20, it was announced today by Nina Link, President and CEO, MPA. Hosted by Magazine Publishers of America (MPA), in conjunction with American Business Media (ABM) and Folio: magazine, the event will be held at the Metropolitan Pavilion, 125 West 18th Street, New York City, from 10:00 a.m. to 7:00 p.m. A.T. Kearney and The Howard Sloan Koller Group, two executive search firms, are sponsors of the event. Several publishers have already signed on for HotMagazineJobs2001. They include Cahners Publishing, The Economist, G+J USA Publishing, Hearst Corp., Martha Stewart Living Omnimedia, Playboy, and Taunton Press. Last year's job fair was an overwhelming success, with more than 40 publishing companies meeting with close to 4,000 applicants ranging from students to upper managers. "Last year, the event, which took place on Election Day, was so successful that the line of potential candidates went around the block," said Ms. Link. "The popularity of magazines as a career choice for so many people convinced us that we had to follow up with a second expo." This year, the exhibit space has been doubled and another entrance has been added. Plus, exhibitors will have the capability of interviewing applicants privately at their booths - a chance for them to connect with qualified candidates. A new feature of the event this year will allow attendees to post their resumes on the MPA's secure Job Fair Web site. This will give exhibitors the ability to search for qualified, pre-registered attendees online. HotMagazineJobs2001 will have an extensive advertising, promotion and public relations campaign. Advertisements in major regional newspapers and trade publications, Internet banner ads, and a direct mail campaign targeting minority association members are just some of the marketing tools designed to get the word out. Magazine Publishers of America (MPA) is the industry association for the consumer magazine business. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers. Staffed by magazine industry specialists, the MPA is headquartered in New York City, with an office of government affairs in Washington, DC. American Business Media (ABM), established in 1907, is the industry association for business-to-business information providers, including producers of magazines, CD-ROMs, Web sites, trade shows and other ancillary products that build upon the printed product. Folio: is the magazine for magazine media management. For 28 years Folio: has served the entire publishing enterprise, providing compelling, accessible and highly relevant content on major trends, developments and breaking news, all with an eye to helping publishers large and small, b-to-b and b-to-c, run their businesses better. A.T. Kearney is a leading global search firm with 30 offices in 17 countries. With specialty practice teams in most industries and virtually every functional discipline, the company provides its global clients with high-quality, seamless service. Whether it's in technology, eBusiness, financial services, publishing, or media, A.T. Kearney Executive Search has built and sustained a reputation of excellence. The Howard-Sloan-Koller Group is a 40-year-old executive search and consulting firm, specializing exclusively in media - traditional and nontraditional; its core practice, however, being magazine publishing. The full-service firm, with expertise in every functional area of a publishing company (ad sales, editorial, general management/finance, production, design, marketing, new media, etc.), has worked with every type of publishing company - large and small, long-established and startup, b2b and consumer. The 20-person firm serves clients nationally and internationally, and has placed nearly $200 million in candidate compensation in the last 10 years.

 

 

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