Heidelberg unveils trade mark to underline remarketed standards Heidelberg Used Equipment is to launch its trademark ZISMO! at Print 2001 in Chicago where it is exhibiting on the main stand of Heidelberger Druckmaschinen (Heidelberg) for the first time. The trademark has been conceived to take used machinery sales to a new level of professionalism and to underline Heidelberg’s commitment to top grade refurbishment and after-sales customer support. ZISMO! is the new trademark which stands for Zero Impressions Since Manufacturer’s Overhaul. That underlines that a press or other equipment refurbished by engineers from Heidelberg, the original manufacturer, comes with guaranteed standard of refurbishment. Customers can be confident of the machine’s runnability and can have information provided about its expected productivity and lifespan. Jon Guy, managing director of Heidelberg Used Equipment, says: “This is more than a marketing initiative. A plate on the side of ZISMO! machines will sit close to the serial number, and certification which accompanies a machine will indicate that the standard has been achieved and the date it was accredited. A service history from that date will be passed on with the machine. “The refurbishment centre which handles the machine can indicate to a customer the expected impression count or timescale a ZISMO!-accredited machine is expected to work to, which will allow a customer to calculate depreciation levels and what resale value he can expect when he sells. “Heidelberg Used Equipment plants test quality to a globally accepted standard and in addition to performance criteria we also work to stringent levels of appearance. Only machines which meet these tests are released to the customer via Heidelberg’s marketing centres in each country.” Machines that have been refurbished to ZISMO! standards over the last year can and will be retrospectively accredited. A global advertising campaign will be used to help promote the new mark. Heidelberg committed to a global used equipment refurbishment strategy three years ago and it has had enormous success in extending its market leadership in remarketed products. It is today number one in used as well as new equipment sales. In accepting remarketed equipment onto the main Heidelberg stand the group is demonstrating how committed it is to championing the total solutions approach.