“Profiles In Print” series features short films that tell the stories of the printing industry

The latest installment in WhatTheyThink’s “Profiles in Print” video series looks at Atlanta, Ga.’s Colorchrome. Founded in 1983, Colorchrome is known by art consultants, designers, project managers and artists nationwide as the go-to printer and framer for hospitality, museums, corporations, tradeshows and events. The company’s extensive industry knowledge and wide range of capabilities coupled with cutting-edge equipment, tools and technologies enables them to consistently deliver exceptional quality, innovation and service.

Watch the film here.

Launched last year, WhatTheyThink Films is a platform where the industry’s stories can be told in an engaging and entertaining format. Working with an experienced documentary filmmaking crew, WhatTheyThink seeks out the best stories in the industry and brings them to our members. 

“Great communication is ultimately about storytelling, and that’s true of great marketing as well. There are so many terrific stories out there, and we wanted to provide a platform where they can be told,” said Eric Vessels, President of WhatTheyThink. “We’re beginning with what we’re calling ‘Profiles In Print’—short documentary films profiling hand-picked customers of our vendor partners. I can also envision these films being used to profile demo centers and staff, vendor companies themselves, or possibly even key people in our industry. The possibilities are only limited by our collective imaginations.”

“Since 2007, we’ve published nearly 4,500 videos on WhatTheyThink.com. Video continues to be one of our most popular content types, and we popularized the use of video in our industry,” said WhatTheyThink CTO Adam Dewitz. “WhatTheyThink Films takes our video platform to the next level by  utilizing documentary-style video approaches and creating longer format video that goes beyond news and interview formats.”

“The other key thing for the backers of our films,” Vessels added, “is the WhatTheyThink platform and network. Good video production is important, but without viewers those videos won’t have the impact they could.  By leveraging the WhatTheyThink digital, print, and social media platforms, the important stories that need to be told will get the exposure they deserve.”

For more information about Colorchrome visit https://www.colorchrome.com

Special thanks to swissQprint and Colorchromefor making this film possible.

https://whattheythink.com/films/