Latvia’s first unicorn startup acquires an American ecommerce leader, bringing on board customers such as Warner Bros. Discovery, and NBCUniversal

CHARLOTTE, N.C. – Printful, a global ecommerce platform and leader in on-demand merchandise production, has acquired Snow Commerce, a managed service provider that designs and runs the ecommerce presence for some of the world’s best known brands including Warner Bros. Discovery, and NBCUniversal.

Snow Commerce and Printful will together provide a complete ecommerce solution including program strategy, website and product creation, fan engagement, and on-demand, international production and distribution. Rick Simpson, President of Snow Commerce, will lead the company’s business segment focused on enterprise clients under the Snow Commerce brand.

“Large brands, especially in hit-driven industries like entertainment, face the difficult challenge of appealing to each fanbase across a wide variety of content, while also rapidly responding to spikes in interest and commercial demand. Traditionally this led to missed opportunities from both under-investment and over-investment. Together, our organizations meet this challenge and help our partners fully realize the opportunity. The result is growing fandoms that engage with online experiences and purchase from a rich set of products that they love,” comments Alex Saltonstall, CEO of Printful.

“The Snow Commerce team has been proud to partner with many remarkable brands to build engagement and excitement in their fandoms for over 10 years” commented Rick Simpson, CEO of Snow Commerce. “Joining forces with Printful allows us to provide a fully-integrated solution, with the highest quality on a global scale, tailored to each brand, and operated by experts in every facet of ecommerce. This will lead to even more engaging experiences for fans, and larger and stronger fandoms for our clients.”

“We are delighted to welcome the Snow Commerce team and their clients to Printful” continued Mr. Saltonstall. “We now partner with hundreds of thousands of entrepreneurs and emerging and established brands; with a powerful combination of technology, services, and an on-demand supply chain designed for people with infinite ideas and a planet with finite resources.”

Printful has built its reputation on enabling innovators to build brands, fans, and businesses of all sizes with ecommerce merchandise solutions built for the future. Printful combines technology, services, and a next-generation, light-footprint supply chain that serves people with infinite ideas and a planet with finite resources. Ohio-based Snow Commerce brings a compelling mix of technology and depth of experience, providing highly tailored ecommerce platforms that enable brands to connect with fans in meaningful ways. Since its founding in 2010, Snow Commerce has worked with major brands in entertainment, gaming, lifestyle, and sports, including Warner Bros. Discovery, and NBCUniversal.

While Printful has seen significant growth in the enterprise segment, the combination of Printful and Snow Commerce's ecommerce capabilities, proprietary technology, and data-driven market insights will offer more customization and tailored solutions for customers.