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Valassis Merges Cluster-Targeted Products Into Single Division

Wednesday, April 18, 2001

Press release from the issuing company

LIVONIA, Mich., April 17 In conjunction with its recent market repositioning as the nation's premier provider of Connective Media (TM) solutions, Valassis (NYSE: VCI) announced that it has organized its divisions to better reflect its mass, cluster-targeted and one-to-one media services. As a result of this change, former Valassis Impact Promotions and Targeted Marketing Services divisions will be merged into one, under the leadership of Executive Vice President, Mary Ann Rivers. The company will report first quarter 2001 earnings on April 26th under the new division structure. Division breakdowns and year-ago comparisons follow: "We believe our new structure is more reflective of how Valassis does business today. The former VIP and TMS divisions had similar growth rates, margin structure and cluster-targeted product offerings, sold primarily to the same existing and potential clients," said Al Schultz, chairman, president and CEO. "We offer our clients the broadest spectrum of connective media solutions, and this new structure is the most logical way to communicate this capability to our clients."




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