Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

Are Digital Pictures Only Worth 500 Words?

Tuesday, March 20, 2001

Press release from the issuing company

According to TrendWatch, this winter (2000/2001), 65% of commercial graphics photographers cited "pricing" as a business challenge. As a challenge, it was up--way up--from 45% last Summer. In fact, it was the third biggest business challenge faced by commercial photographers. Why should you care? Photographers' pricing pressure comes from many places, such as the increased demand for cut-rate royalty-free images over negotiated-fee-usage stock photography. And as photographers adopt digital photography, the reduced expense of shooting digitally (initial equipment costs notwithstanding) leads some clients to say, "Since a digital image didn't cost as much to produce as a film image, why should I have to pay as much for it?" Is a professional photographer's work worth only what it costs to produce, or is it greater than the sum of its parts? Like many of you, we believe good photography is more art than science. The pricing problem will resolve itself only when clients value the content of an image, not the way it was produced.




Email Icon Email

Print Icon Print

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved