Tuesday, October 5, 2021 1:00 PM ET

Special Guests:
Eddy Hagen, Insights4Print.ceo
Elizabeth Gooding, Inkjet Insight

Can inkjet “hit” brand colors? That depends on what you mean by “hit.” The reality is that many brands don’t consistently hit their intended targets on any printing process, and color guides used to asses accuracy are themselves often flawed. This session will present research on brand color tolerance, the use of color guides and the effectiveness of color guides in pursuit of color matching. Common challenges with specifying colors for accurate production will be discussed along with tools and standards for improving the process.

What You'll Learn:

Why color guides can be misleading
How to set proper expectations for designers (and production)
Tools and approaches for specifying colors accurately

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