Weeklong series makes timely critical resources and technology information available to the industry

Last year, following the cancellation or postponement of industry events, WhatTheyThink launched its Technology Outlook Week, five Webinars designed to serve as a virtual platform for suppliers to the industry to get their messages out, and for producers to more easily stay up-to-date with the latest technology announcements as they plan for the future of their businesses.

Day Three of Technology Outlook Week—Wednesday, May 19, at 1 pm ET, focuses on software and workflow. Join Pat McGrew and Ryan McAbee as they offer “Three Ways to Keep Your Customers with Software,” sponsored by Big Room Creative. Software and workflow are not the same things. Software is the collection of tools to support your workflow processes. Software, when used well, allows the business to succeed by improving efficiency, exceeding key performance metrics, and enhancing the customer experience. The path is to disrupt the flow of endless phone calls, emails and texts asking questions, chasing information, and looking for approval by creating solutions where customers can self-serve for most of their needs. The fastest path to creating an environment that keeps customers happy and informed is to:

• Reboot customer order intake (it’s more than web2print).  
• Build the best customer journey with self-service options.
• Integrate to automate.

Who should attend?

• Commercial printers looking to see what new products and technologies are coming to market
• Distributors/brokers looking for new applications and partnership opportunities

Register now.

A complete archive of—slides and audio—will be available for download following this session.

Technology Outlook Week will also include:

• May 17—Digital printing, featuring Ralf Schlözer. Register here.
• May 18—Labels and packaging, featuring David Zwang. Register here.
• May 20—Wide format & signage and textiles & apparel, featuring Richard Romano & Cary Sherburne. Register here.
• May 21—Finishing, featuring Trish Witkowski. Register here.

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide-Format & Signage, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print.  WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites. In addition, WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at email: [email protected], Kelley Holmes at email [email protected] or Stephanie Papp at [email protected].