The new WhatTheyThink Print Geeks section focuses on the inner workings of the processes and technology used to create print in today’s ever-changing industry. The first Print Geeks Webinar takes a deep dive into color management fails—and how to fix them.

Join us Tuesday, May 4 at 12 noon ET for “What Does It Look Like When Color Management Breaks?” a fast-paced session, sponsored by Alder, in which industry leading color management practitioners Dan Gillespie, Jim Raffel, and Shelby Sapusek will take you through some common color management failures and identify ways to resolve them. The Print Geeks team will cover such topics such as how RGB and CMYK are different than L*a*b*; why source profiles should not be set to default to SWOP; how to choose the correct rendering intent; and why skipping a daily nozzle check of your printer can only lead to problems. The team will likely come up with additional topics as time allows.

What you’ll learn:

• How to choose the correct color management setting in Adobe apps and your RIP software.
• Why changing the default color management settings could give you more color gamut 
• How important simple machine maintenance checks can be.
• The path to more consistent, predictable, and repeatable color!

Don’t come just for the slidedeck but for the lively conversation—seldom do two color management pros agree 100% on the correct solution to a color problem! 

Register now!  

About WhatTheyThink

WhatTheyThink is the printing and publishing industry's leading media organization, offering a wide range of publications that deliver unbiased, real-time market intelligence, industry news, economic and trend analysis, peer-to-peer communication, and special reports on emerging technology and critical events. Special interest sections include Economics, Wide-Format & Signage, Labels & Packaging, Software, Print Finishing, Textiles, and Industrial Print.  WhatTheyThink hosts webinars and live events as well as providing content through a syndication program, delivering content directly to related websites.

The WhatTheyThink Print Geeks section focuses on the inner workings of the processes and technology used to create print in today’s ever-changing industry. Thought leadership and educational content focus on print production workflow, color management, and process control. Print Geeks is a place where technical and operational process concepts are presented, exchanged, and debated. 

WhatTheyThink offers a wide range of lead generation and branding programs that help print- and publishing-related companies achieve business growth. For more information about partnering with WhatTheyThink, contact Eric Vessels at [email protected], Kelley Holmes at [email protected], or Stephanie Papp at [email protected].