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Hazen Paper Makes a Splash With 2021 Holographic Calendar

Press release from the issuing company

Holyoke, Mass. – Hazen Paper Company has pushed boundaries again with its 2021 limited-edition holographic calendar, demonstrating a variety of ground-breaking techniques developed within the Hazen holographic lab. Hazen Holography creates the illusion of motion and depth on this sparkling two-dimensional calendar by reflecting and refracting light at different angles. The calendar, dubbed “Moonlight Dive,” depicts a whale breaching the surface of a three-dimensional body of sloshing water, amid rising bubbles and schooling fish, against a dramatically lit sky and shimmering moon.

The calendar showcases Hazen-Lens, and utilizes a number of techniques, including random multi-angle holography for the school of fish, and two-channel lens and color motion to illuminate and animate the rising bubbles. The inset which reveals anchor and compass alternately was created as a two-channel flip image. This oversized 18.5” x 26.5” calendar was created seamlessly thanks to Hazen’s Wide-format Tableau capability that permits production of materials up to 52” wide without recombine lines. The custom Hazen hologram was transfer-metallized onto a smooth, bright 12-point C2S (coated both sides) board, and printed by AM Lithography of Chicopee, MA via UV offset with customized opaque white designed to perfectly accent and reveal the holography. Manufactured with Hazen’s environmentally friendly Envirofoil process, it is made with renewable energy, less than 1% of the aluminum of traditional foil laminate and a recycled film carrier that is reused again and again. It is repulpable as paper after de-inking.

Hazen has produced holographic design and large format origination since 2006, and is known for the holographic stadium edition NFL Super Bowl program and the holographic enshrinement yearbook for the Basketball Hall of Fame. Hazen Paper is the only vertically integrated producer of holographic paper and film in the United States, with a holographic lab and design studio on its Holyoke manufacturing campus. All holographic tooling, including recombination and electroforming is done here, for ultimate speed, quality and creative control.

Founded in 1925, Hazen Paper Company is an innovative paper converter specializing in holographic origination, film coating, foil and paper lamination, metallizing, gravure printing, specialty coating and rotary embossing to create specialty materials for worldwide use in retail display and POP, luxury, entertainment and media packaging, bookbinding, scratch-off lottery and other security-related tickets, tags and cards, and fine art applications. Family owned, run by a multidisciplinary management team, Hazen is committed to sustainability, using hydropower produced by the Connecticut River, with certification to supply converted paper and paperboards that are FSC, SFI and PEFC certified.

Hazen received “Product of the Year” honors in 2018, 2019, and 2020 from AIMCAL, the Association of International Metallizers, Coaters and Laminators. Hazen has also been honored by the International Hologram Manufacturers Association, and recently received the “Next Century Award” from the Associated Industries of Massachusetts for unique contributions to the Massachusetts economy and the well-being of its residents.

To receive a calendar, please email [email protected] or call 413-538-8040. For more information, visit www.hazen.com or call 413-538-8204.

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