Oak Creek, Wis. – Zund America, Inc., would like to announce the recent appointment of Bill Richards to the position of Sales Director, responsible for the US, Canada, and Caribbean. Bill comes to Zund America with more than 20 years of sales and sales management experience in manufacturing workflows, digital cutting, software design, and enterprise solutions. Six years at Gerber Technology as Director of Sales for Digital Finishing Solutions and nearly two years with EFI Optitex as Sales Manager for Americas Enterprise Business are among the many highlights of Bill’s 15-year involvement in sales and management roles in the apparel manufacturing and decorating industry assisting companies of all sizes.

Based in the Oak Creek corporate office, Bill will be managing Zund America’s inside, outside, and strategic account sales teams with focus on driving both direct and channel sales in the graphics and packaging segments as well as continuing to grow Zünd market share in industrial applications including textile/tech textile, leather, and composites.