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Quebecor World Introduces Enviroink Logo for Use by its Customers

Friday, October 10, 2008

Press release from the issuing company

MONTREAL, QUEBEC--(October 09, 2008) - Quebecor World Inc. is pleased to announce it is offering its customers the option to use its new Enviroink(TM) logo on their printed products to signify they are using heatset inks that contain a minimum of 20 percent, by weight, renewable resources. In addition to being environmentally friendly these inks meet high standards for quality and production efficiency. The Enviroink(TM) logo was developed by Quebecor World to allow customers to use a simple brand signature to demonstrate their products contain renewable resources.

"Our approach to our ink policies has been two-fold," explains David Blair, Senior Vice-President, Operations, Technology and Continuous Improvement. "First, working closely with our heatset ink suppliers, we determined that a 20% renewable content requirement was an appropriate and achievable goal for inks. Then, we worked to ensure that such a goal could be met while ensuring industry standards for quality and affordability. The ink industry has done an outstanding job of responding to the needs of an increasingly environmentally sensitive marketplace, and we at Quebecor World are very pleased to work with both our suppliers and our customers to help make ink part of our environmental solutions set."

Ann Pantle O'Brien, Director of Environmental Affairs for Quebecor World noted that print customers not only have been asking for more environmentally friendly inks, but also for the tools to help communicate with their readers, subscribers and customers: "The Enviroink(TM) logo can be utilized by our customers in their publications as a way for publishers, catalogers, retailers, direct mailers and others to show that their printed products are being produced in an environmentally responsible manner."

The Enviroink(TM) logo is another identifying mark Quebecor World customers can use on their products in addition to the Chain of Custody Certification for the world's three leading forest management programs. These are the Forest Stewardship Council (FSC), Sustainable Forestry Initiative (SFI) and the Program for the Endorsement of Forest Certification (PEFC). Quebecor World was first, among the top North American printers, to offer these three progressive chain of custody certification programs.

The chain of custody certifications signify that our customer's products are produced from well-managed forests. Forest certification is a way to promote responsible and verifiable forestry practices and provide independent third-party assurance that a forestry operation meets standards set by a certification program. Chain of custody is the path by which products are tracked from the forest to the consumer, including all manufacturing, transportation, and distribution links. Chain of custody certification assures customers the certified goods they buy are the products of a well-managed forest.

Quebecor World has produced an informational brochure on its renewable resource raw materials initiatives for paper and ink. Copies of the "Making Lasting Impressions" brochure can be downloaded from the Environment section on the company's web site at www.quebecorworld.com.




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