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Wayne Lynn

Wayne Lynn is an advocate of the adage that "you can't manage what you can't measure".  Combining his considerable strengths in leadership, economics, and strategy with broad experience in both public and private companies, he brings focus and discipline to the task of creating and sustaining success in today's chaotic environment.

Wayne has managed businesses ranging in size from $5 million to $500million in annual sales.  He has guided those organizations through a number of diverse market sectors including magazines, catalogs, inserts, direct mail, and general commercial printing.

A student as well as a practitioner of the fine art of business, Wayne's latest focus is on helping business leaders make their companies more viable economically, more relevant in the market place, more adaptive to constant change, and more durable in the long haul.  It's about people, what they know, and how well they execute on what they know.

Wayne can be reached at 704-516-7787 or at wlynn8697@gmail.com.

Recent Commentary & Analysis from Wayne Lynn

Displaying 1-19 of 19 articles

Premium Content Are You an Entrepreneur or Just a Business Owner? And Why Does It Matter for Your Business?

Published November 14, 2019

What separates small businesses that grow and thrive and those that don’t? A large part of it is whether the business owner has an entrepreneurial spirit. In this article, Wayne Lynn looks at the behavioral traits that make an entrepreneur, and the difference between being a CEO or a business owner and an entrepreneur.

 

Premium Content Looking for Leaders: Planning for Talent Development

Published October 17, 2019

You probably have a sales plan, a profit plan, and a capital and cash management plan. But what about a talent development plan? Do you know how to grow your human assets, improve the culture, and develop both current and future leaders? In this article, Wayne Lynn explores the need to develop your company’s next leaders.

 

Premium Content The Real Source of Competitive Advantage

Published September 19, 2019

Technology is easy to acquire—both for you and for your competitors—but for most companies, it’s your employees who provide a real competitive advantage. High-performing companies are winning the competitive battlefield by figuring out how to match their best talent with their best opportunities. Wayne Lynn offers some tips for getting the most out of your most productive employees.

 

Premium Content Rules of Engagement: Meet an Employee’s Needs, Watch Them Perform

Published August 15, 2019

The average person uses around 70% of their available energy reserves to perform their normal activities, including meeting the requirements of their jobs. The remaining 30% is called “discretionary energy.” How can we tap into an employee’s discretionary energy and get them to apply it to their job? The key is engagement. Wayne Lynn explains how to measure and improve an employee’s level of engagement.

 

Premium Content Making More Productive People Decisions

Published July 11, 2019

You know how it is: You’re looking to fill a position in your company. You find a prospect who has a great resume and interviews like a pro. They know the job and have the requisite experience, so you hire them, only to find their actual job performance lacking. What happened? Chances are, you only evaluated basic technical qualifications rather than behavioral traits that could determine if that employee was a good for for your company. In this article, Wayne Lynn explains why you should look beyond the resume.

 

Premium Content Self-Improvement Is Business Improvement

Published June 11, 2019

What does it take to be successful as the leader of a business? It’s not enough just to be qualified to do the job. Are you behaviorally suited? Do you have the strong key traits that distinguish high-performing CEOs from everyone else? Determining how you stack up against the “best and the brightest” can identify areas in which improving yourself can help improve your business. Wayne Lynn of Lynn Consulting explains how.

 

Premium Content Do Your Employees Work Well as a Team?

Published May 14, 2019

The printing industry is in the middle of a talent crisis. It’s getting harder and harder to find employees, let alone ones who work well on a team. In this article, Wayne Lynn looks at the three characteristics of good team players, and how print business leaders can help identify and improve these characteristics in their own employees.

 

What Advice Would You Give?

Published October 13, 2014

Wayne Lynn reflects a long successful career, the changing industry, and offers advice for future leaders.

 

Making the Choice to Lead

Published October 1, 2014

As humans, we are beings that choose. We have reached the point, because of technological advances, where we can literally choose the course of our own evolution. We are living in a time of rapid change and the ability to shape it through our choices is mind bending in its implications. We can literally choose our own destruction or the path to abundance and peace. That, in itself, may be the best definition yet of what civilization means.

 

Change, Choice, and Leadership

Published October 7, 2013

Half of the printing companies that were in business in 1995 are gone. We are losing 1,000 to 1,500 more per year. And…since those firms are gone, i.e., they didn’t survive; it seems likely that they failed to change in some way that might have led to their survival.

 

Moving From Marketing to Strategy

Published May 31, 2013

I started my last article with two questions. Does your company matter in the market? If your customers got up next Monday morning and discovered your business was no longer open, would you be missed?

 

Does Your Business Have A Magnet?

Published May 24, 2013

Does your company matter in the market? If your customers woke up next Monday morning and discovered your business was no longer open, would you be missed?

 

What Would Michael Porter Think?

Published May 17, 2013

I am naturally curious. I have always enjoyed learning and early in my career made a point of immersing myself in the work of some of the best thinkers in the business world. First, it was Peter Drucker whose writings are the foundation of what I know about management.

 

Is Strategy Necessary?

Published March 29, 2013

There has been much chaos and confusion in our industry in the past two decades. According to every credible source, collective industry sales are declining. Offset printing, which rode a 60 year wave of process dominance, has been declining since 2007. Digital print sales, as well as a variety of ancillary services, are growing but not fast enough to stem the tide of total industry revenue decline.

 

Strategies for Niche Players

Published March 22, 2013

In my last article I discussed the Rule of Three and how it appears to be playing out in the print industry. This article will review those strategies.

 

The Rule of Three

Published March 11, 2013

After What They Think published my article Survival of the Small and Mid-sized Printing Company in Today’s Chaotic Environment, Scott Johnson commented with some nice words and the question: Had I read the book The Rule of Three: Surviving and Thriving in Competitive Markets? I had not read it but out of curiosity I found it, bought it and read it.

 

Managing the life cycle of the business

Published March 5, 2013

It is amazing to me how many of us get a “deer in headlights” reaction to changes going on around us. The leaders of a business can take a business on the downside of its life cycle and reinvent it and create something new causing it to grow again.

 

The Four Attributes of Long-Term Successful Companies: VIABILITY

Published January 7, 2013

In “Survival of the Small to Mid-sized Printing Company in Today’s Chaotic Environment”, I talked about the four attributes of long-term successful companies, this article will address the first attribute – Viability

 

Survival of the Small to Mid-sized Printing Company in Today's Chaotic Environment

Published September 11, 2012

This white paper deals with some of the most immediately beneficial strategies that leaders can pursue in increasing their opportunities to survive and thrive. We show how to make an immediate impact and how to improve your long-term business fundamentals.

 

 





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