Articles by Matt Swain
Matt Swain is a Group Director at Keypoint Intelligence InfoTrends with global responsibility for Business Development and Customer Communications advisory services. In this role, he provides strategic direction and support for research initiatives, market forecasts, content planning and execution, client interaction, and consulting engagements within his services. Having spent more than a decade in these markets, he brings valuable market perspective to his clients and audiences around the world.
Displaying 1-2 of 2 articles
USPS Informed Delivery: Research Shows Strong Interest!
Published August 31, 2017
With Informed Delivery, the USPS has created a platform to promote consumer engagement with physical mail before it arrives, adding new value for marketers and recipients alike. According to recent research from Keypoint Intelligence – InfoTrends, the initial perceptions about Informed Delivery are encouraging for the USPS.
50 Billion Customer Communications Can’t Be Wrong!
Published July 20, 2017
Print service providers that are currently supporting the customer communications outsourcing market are taking a number of approaches when it comes to navigating from a print-focused core competency to true omni-channel offerings. This article cites recent InfoTrends research to explore how providers are reacting to declining volumes and evolving customer needs.
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