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USPS Informed Delivery: Research Shows Strong Interest!

With Informed Delivery, the USPS has created a platform to promote consumer engagement with physical mail before it arrives, adding new value for marketers and recipients alike. According to recent research from Keypoint Intelligence – InfoTrends, the initial perceptions about Informed Delivery are encouraging for the USPS.

By Matt Swain
Published: August 31, 2017

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Matt Swain is a Group Director at Keypoint Intelligence InfoTrends with global responsibility for Business Development and Customer Communications advisory services. In this role, he provides strategic direction and support for research initiatives, market forecasts, content planning and execution, client interaction, and consulting engagements within his services. Having spent more than a decade in these markets, he brings valuable market perspective to his clients and audiences around the world.

 

Discussion

By Heidi Tolliver-Walker on Aug 31, 2017

I wrote on this topic not too long ago, and as part of my research, I tried to sign up for Informed Delivery to try it out for myself and haven't been able to get it to work. Can't even login. Anyone else been able to try it out?

 

By Lisa Butler on Aug 31, 2017

I've been using this for about two weeks. Currently I am only seeing scans of letter size pieces, but I believe that is supposed to expand.

 

By Jon Kenney on Aug 31, 2017

We have been using it all summer and love it! It is nice to know what is coming on a particular day. The daily email contains up to 10 images and you may see everything if you log into the site. The service is also expanding to give mailers the option to replace the black and white scans with color images and add "ride along" messages that may include clickable URLs. I see this as a win for mailers as it offers an additional impression.

 

By Pat McGrew on Aug 31, 2017

I have been using it for months and I love it. Even though we have a locking mailbox, we have some issues with delivery to our area. Our mail going to other homes is a common problem due to contract delivery drivers who don't always take care. This let's me know what we should be expecting and if it isn't there I can go ask the neighbors. It was a staged roll out. I wonder if Heidi's problem was that it wasn't really available in her area as yet?

 

By Mike Porter on Sep 01, 2017

The USPS emails images of up to 10 daily pieces of letter mail for now, but plans to expand the service to flats. Informed Delivery is only available to consumers. Heidi, if you have a business account with the USPS you may need to set up a consumer account as well. Informed Delivery is supposed to be available nationwide by now.

I get USPS package tracking notifications by email as well - really helpful to know when parcels are arriving. I can prevent Amazon packages from sitting unattended on the porch by asking a neighbor to pick them up.

 

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