Premium Commentary & Analysis
USPS Informed Delivery: Research Shows Strong Interest!
With Informed Delivery, the USPS has created a platform to promote consumer engagement with physical mail before it arrives, adding new value for marketers and recipients alike. According to recent research from Keypoint Intelligence – InfoTrends, the initial perceptions about Informed Delivery are encouraging for the USPS.
By Matt Swain
Published: August 31, 2017