Printing Industry Commentary & Analysis

Articles by Barb Pellow and David Haueter

A digital printing and publishing pioneer, marketing expert and Group Director at InfoTrends, Barbara Pellow helps companies develop multi-media strategies that ride the information wave. Barb brings the knowledge and skills to help companies expand and grow business opportunity.

David Haueter is Associate Director of InfoTrends’ Photo Printing Trends and Photo Merchandise Trends services. His responsibilities include product coverage, trend analysis, primary market research, and gathering forecast data for the photo print and photo merchandise markets. In his spare time, Mr. Haueter is an avid photographer and has had his photos published in several automotive publications.

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NFC Tags: Adding Innovation to Print

Published October 22, 2015

A number of applications that blend print and mobile technologies are emerging, and some of these creatively leverage Near-Field Communication (NFC) tags. This article explores how certain firms are merging print with NFC tags to deliver exciting new applications for their customers.