Cracking the QR Code: Xanté Goes Beyond Print with InfoMark
Xanté has launched an alternative to the QR code called InfoMark that lets writers and other content creators “attach” multimedia elements to print via a unique four-digit code. We gave InfoMark a spin to see how it worked.
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Richard Romano is Managing Editor of WhatTheyThink. He curates the Wide Format section on WhatTheyThink.com. He has been writing about the graphic communications industry for more than 25 years. He is the author or coauthor of more than half a dozen books on printing technology and business. His most recent book is “Beyond Paper: An Interactive Guide to Wide-Format and Specialty Printing.