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Web-to-print has become well-entrenched in commercial printing, and same on-demand production model is now making its way into the textiles and apparel industry. Cary Sherburne talks to Steve Smith, founder of DPInnovations, about the company’s Web2Fabric, a set of tools that can be modularly configured to meet the needs of individual companies.
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About Cary Sherburne
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries.
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Discussion
By Jos Steutelings on Sep 10, 2019
As we at VIGC mention over and over again at our Online Print events #BOPE19 in Belgium and the Netherlands it's all about the right strategy and (online)marketing/sales. But often we see that web-to-print projects mainly focus on technology. Of course this is an important part of the game but in my opinion not the biggest hurdle a printing company has to overcome. Nice article which gives some great insights in spendings!
By Cary Sherburne on Sep 10, 2019
Jos, thank you for the kind words!